Foster's Representation response

The representation of Australia and Australians that has been portrayed in Foster’s beer advertisement has broken the stereotypes people from other counties perceive Australians to be. Some of the ‘facts’ within the advertisement have been relatively accurate; however others were far off from the truth. The Australian personality that has been promoted by the text is that Australians aren’t big outback people and are very friendly and approachable people. The ad said that Australians don't own kangaroos as pets, nor do we wrestle crocs or wear those cork hats; this tells the audience watching the ad know that although there are enough kangaroos for everyone to be able to have one as a pet, we do not own one, it expresses that we are not all courageous and it shows that not all of us live in rural country.  Within the advertisement, it also states that Australians have certain characteristics and are missing others. The ad pronounces that the majority of Australians are tough, sporty, patriotic, friendly, not violent, multicultural, alcoholic, and that we are important. The Foster’s beer commercial has represented Australia and Australians in a way to show that not all Australians have certain attributes, and that the majority of Australians break the perceptions that other counties had labelled Australia with.